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TVC / Print / Social media / 2023
L'Oréal Casting Natural Gloss
Taking the leap for our first haircolor can feel stressful. L’Oréal Paris is here to show it can be a dream come true with Casting Natural Gloss, the perfect first haircolor. From first grey drama to dramatic shine – discover CNG: The Movie. Starring glossy, glossy color. Featuring no ammonia
With 90% natural-origin ingredients. Coming soon to a bathroom near you, this new launch encourages women to show their glossiest, shiniest self – because when you decide to shine, that’s just the beginning of the story.
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Agency : McCann Paris
Director : We Are From La
Photographer pos : Greg Lotus
Photographer stills : Diego Armando Mendoza
Chief Creative Officer : Julien Calot
Creatives : Liam Fearn, Eric Landowski
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