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TVC / Print / Social media / 2023

L'Oréal Casting Natural Gloss

 

Taking the leap for our first haircolor can feel stressful. L’Oréal Paris is here to show it can be a dream come true with Casting Natural Gloss, the perfect first haircolor. From first grey drama to dramatic shine – discover CNG: The Movie. Starring glossy, glossy color. Featuring no ammonia

With 90% natural-origin ingredients. Coming soon to a bathroom near you, this new launch encourages women to show their glossiest, shiniest self – because when you decide to shine, that’s just the beginning of the story.

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Agency : McCann Paris

Director : We Are From La

Photographer pos : Greg Lotus

Photographer stills : Diego Armando Mendoza

Chief Creative Officer : Julien Calot

Creatives : Liam Fearn, Eric Landowski

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