L'Oréal Groupe

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Makeup has been struggling for the last four years, even pre-COVID, as societal norms and expectations around wearing makeup have relaxed. We need to seize this opportunity to re-ignite excitement for makeup and make consumers even more interested in the category and the L’Oréal brand than they previously were - makeup must become more desirable and exciting, rather than a return to normal.

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Free Your Make Up.