top of page
Integrated / 2019
L'Oréal Paris
The other side.
​
Restore trust with all stakeholders, namely B2C targets around product composition
and the use of (said) harmful ingredients. To make people change their view
about the brand you have to change their point of view.
​
Agency : McCann Paris
Creative Director : Julien Calot
Conception : Eric Landowski, Emmanuel Lapalus
Art Director : McCann Beauty
bottom of page