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Integrated / 2019

L'Oréal Paris

 

The other side.

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Restore trust with all stakeholders, namely B2C targets around product composition

and the use of (said) harmful ingredients. To make people change their view

about the brand you have to change their point of view.

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Agency : McCann Paris

Creative Director : Julien Calot

Conception : Eric Landowski, Emmanuel Lapalus

Art Director : McCann Beauty

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